A Roofing CRM Built for Conversion, Not Just Production.
This isn't production-management software. The Roof Marketing CRM is heavily focused on marketing, communication, lead management, follow-up, and conversion. It complements existing roofing production software like JobNimbus, AccuLynx, or Roofr.
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What is a roofing CRM?
A roofing CRM is a customer relationship management system built for roofing companies. The Roof Marketing CRM, powered by Slingshot, is focused on marketing, communication, lead management, follow-up, and conversion—turning leads into sold roofs rather than managing production after the job is sold. It complements existing roofing production software like JobNimbus, AccuLynx, or Roofr.
A CRM Built for Marketing, Communication & Conversion.
Contact Management
Every lead, customer, and opportunity in one place—with full conversation history and activity timeline.
Two-Way SMS
Text with homeowners directly from the CRM. Every message logged and tracked.
Email Communication
Send and track emails without leaving the CRM. Templates for estimates, follow-ups, and nurture.
Unified Conversations
SMS, email, web chat, and calls in one conversation view—never switch between tools.
Pipeline Management
Visual pipeline from new lead to sold roof. Drag-and-drop stages. Know exactly where every opportunity stands.
Appointment Scheduling
Book inspections and estimates with shared team calendars. Automated confirmations and reminders.
Automations
Trigger-based workflows that handle follow-up, nurture, and reactivation automatically.
Mobile Access
Full CRM access from your phone. Manage leads, check pipeline, and respond from anywhere.
Not a Production CRM. A Conversion CRM.
Most roofing CRMs are built for production management—managing crews, materials, and job sites. The Roof Marketing CRM is different. It's built for what happens before the job: marketing, communication, lead management, follow-up, and conversion. It's designed to turn leads into sold roofs, not to manage the roof after it's sold.
The Roof Marketing CRM is focused on:
- Marketing → lead capture → CRM → pipeline → follow-up → sold roof
- Two-way SMS, email, web chat, and calls in one conversation view
- Visual pipeline management from new lead to won job
- Automated follow-up sequences for every stage
- Appointment scheduling with confirmations and reminders
- Full mobile access for sales teams in the field
- Integrates with your existing production software
- MaxTrack call tracking built in for full attribution
It Complements Your Existing Roofing Production Software.
If you're already using JobNimbus, AccuLynx, Roofr, or another production management tool, the Roof Marketing CRM doesn't replace it. It complements it—handling the marketing, lead management, and conversion side while your production software handles the job. Integration capabilities depend on the platform and configuration.
Roofing CRM FAQs
What is a roofing CRM?
A roofing CRM is a customer relationship management system built for roofing companies. The Roof Marketing CRM, powered by Slingshot, is focused on marketing, communication, lead management, follow-up, and conversion—turning leads into sold roofs rather than managing production after the job is sold.
Does the Roof Marketing CRM replace JobNimbus or AccuLynx?
No. The Roof Marketing CRM complements production software like JobNimbus, AccuLynx, or Roofr. It handles the marketing, communication, lead management, and conversion side while your production software manages crews, materials, and job sites. Integration capabilities depend on the platform and configuration.
Can the roofing CRM send SMS and email to leads?
Yes. The CRM includes two-way SMS, email, web chat, and calls in one unified conversation view, so your sales team can communicate with homeowners from a single inbox without switching tools.
Does the roofing CRM include pipeline management?
Yes. The CRM includes a visual pipeline from new lead to sold roof with drag-and-drop stages, so you always know where every opportunity stands and what needs to happen next.
Can I access the roofing CRM from my phone?
Yes. The CRM has full mobile access so your sales team can manage leads, check the pipeline, and respond to homeowners from anywhere—on a roof, in a truck, or in the office.
A CRM Built for Conversion, Not Just Production.
The Roof Marketing CRM handles marketing, communication, lead management, and follow-up—so your production software can focus on the job. Let's connect them.
Roof Marketing — Powered by Slingshot
